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Tuesday May 13, 2014

8.15am
Chairperson's Opening Remarks
8.30am
Due Diligence & Portfolio Evaluation

The management of your IP portfolio is the nexus of many different aspects of your IP strategy. From evaluating what to keep or monetize to your IP generation pipeline – the way you manage your portfolio is central to your success as an IP leader.

This panel will explore:

  • Due diligence of patents, people and the portfolio
  • How to understand what to let expire, sell, license?
  • Do you have the resources to manage, monetize, defend and enforce your portfolio








9.20am
A Unified Patent Prosecution Strategy

Maintaining an IP portfolio can be complicated when it is managed both domestically and internationally. Whether you are a large, multi-national corporation or a small venture-backed company, a unified patent prosecution strategy is important because the consequences of inconsistent or contradictory patent prosecution strategies can be devastating.

This presentation will explore:

  • The IP generation stage
  • Working with inventors. scientists & engineers
  • Structures and process
  • Balancing effectiveness with cost: determining what is ‘good enough’








10.05am
NETWORKING BREAK
10.45am
Defending Against NPEs

Operating companies face the reality and threat of NPEs: The majority of IP infringement and litigation suits are brought on by NPEs.  Every case is unique, but there is now enough experience to identify solid strategies that are highly effective in fending off patent trolls. 

This panel will examine:

  • Know your NPE – is it a Troll or an Ogre?
  • Utilizing and understanding the IPR process
  • Joint Defense Groups
  • The AIA and current IP environment




11.45am
Litigation And Proactive Enforcement

Striking the right balance when dealing with infringers is vital in getting the best outcome for your enforcement strategy. While licensing may provide short term results and litigation provides more finality, both pose specific risks and opportunities.

This panel will examine:

  • Due Diligence - Understand your potential infringers
  • What outcomes do you want
  • When to License – Advantages/Disadvantages
  • When to Litigate –Benefits/Risks




12.30pm
LUNCH 'N' LEARN: Utilizing ITC In Your IP Strategy

This session will examine the pros and cons of litigating in the ITC in a case study format, In particular, it will focus on key implications and considerations based on recent decisions and PTAB post-grant proceedings. 

Presented By Brinks Gilson & Lione





1.40pm
Show Me The Money... To Sell, To License, To Hit Quota?

With the exponential growth in IP transactions and deals, business leaders and investors are now looking to create stronger ROI from their IP portfolios. IP is a vital part of a company’s value and a key revenue generator. As a result, IP leaders are being held more accountable for the revenue generated from their portfolios.

This panel will explore:

  • Benchmarks of a strong monetization program
  • Understanding your leadership and managing their expectations
  • When to sell and risks of selling IP?
  • Know your licensee & licensee as a customer
  • What is the role of litigation in a strong monetization program










2.30pm
FEATURED PRESENTATION - The Protection of Trade Secrets: Where IP and Commercial Strategies Meet

This presentation will cover:

  • The USTA and how States are Adopting the Legislation
  • Defining and Distinguishing Trade Secrets
  • Trade Secrets' Role and How to Maintain Legal Protection
  • Types of Misuses of Trade Secrets
  • Statute of Limitations and Remedies
  • How Trade Secrets Tie into your IP Strategy


3.15pm
NETWORKING BREAK
3.45pm
Post Issuance Proceedings - The Role In Your IP Strategy

The AIA created three pseudo-litigation proceedings for challenging patents after issue: post-grant review, inter partes review, and CBM - as well as the new supplemental examination. The process is supposed to be faster and more streamlined – how can they be used both in defensive and enforcement strategies?

This panel will examine:

  • AIA so far – what is the feedback?
  • What are the defensive strategic implications of the new proceedings?
  • How can they be used in an enforcement strategy?
    • Post-grant review
    • Inter Partes Review
    • CBM
    • Supplemental examination






4.35pm
Building & Benchmarking Your IP Strategy: Finding True North

Aligning your IP strategy with your organization's goals is key, but what improvements can be made to elevate your current strategy? How does your Strategy stack up against other well-run IP departments and what are the metrics of a healthy strategy?

This presentation will explore:

  • What are you trying to accomplish?
  • Are you aligned with the business goals?
  • What are the metrics and benchmarks to measure your strategy’s success?
  • Gaining support for your IP strategy
  • What does a good IP strategy look like?








5.15pm
BRINKS GILSON & LIONE COCKTAIL RECEPTION