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Thursday 19 June 2014

7:30am
REGISTRATION AND NETWORKING BREAKFAST
8.15am
Co-Chairperson’s Welcome And Opening Presentation: Evolution of IP Enforcement


8.45am
Enforcing Early – A Patent Prosecution Strategy

Today’s post-AIA environment and the rise of Post-Grant Review and IPR have made strong patents all the more essential in order to go after infringers. This panel will explore strategic options to effectively enforce patents.

This panel will examine:

  • IP Generation
  • Patent Acquisition – either through M&A or purchase
  • Structure and process working with R&D, engineers, and scientists
  • Filing strategies






9:35am
To Litigate, To License Or To Use A Third Party

The right way of dealing with infringers is vital in getting the best outcome for your enforcement strategy. While licensing may provide short term results and litigation provides more finality, both pose specific risks and opportunities.

This panel will examine:

  • Due Diligence - Understand your potential infringers
  • What outcomes do you want?
  • The current IP landscape
  • When to License – Advantages/Disadvantages?
  • When to Litigate –Benefits/Risks?
  • How to use third parties?










10.25am
MORNING NETWORKING BREAK
11:05am
Preparing For Litigation

If you are going to proactively run an enforcement program, the infringers must believe that you will litigate. In fact, for many industries, the price of admission is to litigate, so the odds are you will be involved in litigation. What are the best ways to prepare for litigation so that you achieve your goals, force infringers’ hand and set the stage for advantageous trial?

This panel will examine:

  • Understand outcomes and goals
  • Case validity
  • Internal challenges
  • eDiscovery strategy
  • Working with outside counsel






11:40am
Going To Trial: Preparation, Management, And Strategy

IP cases pose unique challenges when you go to trial because the material is complex and new to jurors. This may be the first time that senior management is involved in this type of trial and the stakes can be high.  What are the best ways to manage the trial and how can you run it so that you achieve your goals?

This panel will examine:

  • What to expect?
  • Working with outside counsel
  • How to force your advantage?
  • Picking the best witnesses
  • Mock trials




12:45–1:45pm
NETWORKING LUNCHEON
12:50-1:40pm
Lunch'N'Learn: The Changing Landscape of 337 Proceedings Before the U.S. International Trade Commission

Recent ITC and Federal Circuit decisions demand that companies put greater attention into the evidence related to domestic industry through licensing activities and infringement for method claims.  This Lunch & Learn session will provide practical advice from former ALJ Carl Charneski and ITC insider Lyle VanderSchaaf on how companies should be revising and updating their ITC strategies in light of these and other recent decisions.

Presented By: Brinks, Gilson & Lione

Carl Charneski, Partner

 

Lyle VanderSchaaf, Managing Partner

1:50pm
Post-Grant Review, IPR, CBM And Your Infringement Claims

The IP landscape has changed with the AIA making enforcement more complex for companies going after infringers or running authentic monetization programs. This panel looks at post-issuance proceedings from the perspective of the plaintiff/claimant.

This panel will examine:

  • What defensive strategies will you face in the new proceedings?
    • Post-grant review
    • Inter Partes Review
    • CBM
    • Supplemental examination
  • How can you turn these proceeding to your advantage?








2:40pm
KEYNOTE INTERVIEW: A BALANCED APPROACH TO IP ENFORCEMENT

David Gross from Faegre Baker Daniels will interview IBM's Andrew Wojnicki for an insight-rich overview of how to build an enforcement strategy that balances your overall IP strategy and organization’s goals. This 45 minute session with two leading experts will examine Enforcement's role, including when to litigate, licensing as an enforcement tool and new enforcement strategies.

 





3:25pm
AFTERNOON NETWORKING BREAK
4:00pm
Portfolio Management And Your Enforcement Strategy

A well-managed portfolio is crucial to a strategic enforcement program that enables your organization to achieve its goals. Establishing such a position requires the appropriate breadth and quality of IP through the selection of the right patents - ultimately making your enforcement program more effective.

 

This panel will explore:

  • Alignment of portfolio with business goals and enforcement needs
  • Portfolio evaluation – what are the strengths and weaknesses
  • Competitive landscape
  • Actions to take
    • Why sell and to whom?
    • When to acquire new patents and why?




4:55pm
Utilizing The ITC In Your Enforcement Program

The ITC is an attractive forum for enforcing IP rights because of its ability to provide quick injunctive relief via an import ban. Also, speedy decisions get made and procedural rules favor complainants against infringing imports. Any U.S. IP owner can use the ITC if it meets its requirements for a domestic industry.

This panel will explore:

  • When does the ITC make sense?
  • What are the advantages and disadvantages?
  • Best strategies to enhance your position






5:40pm
Co-Chairperson's Closing Remarks


5:45pm
NETWORKING COCKTAIL RECEPTION